Search Engine Optimization (SEO) Tips From the Experts at Proof
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What is SEO?
Search Engine Optimization (or SEO) is the practice of optimizing your website and its pages to make them reach a high position in the search results of Google and other search engines. The efforts of a successful SEO (Search Engine Optimization) program will result in an increase in traffic to the target website and subsequent pages, which will improve your business’ bottom line.
Is Your SEO Working? Is Your SEO Vender Doing a Good Job?
Not all SEOs are created equal, so arm yourself with knowledge.
Some SEO Knowledge is KEY.
SEO is a very profitable product, and it’s important to find the right SEO company. It’s easy to be misguided by companies selling SEO and easy to waste your budget on SEO assembly lines and cookie-cutter products. Let Proof help.
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Local SEO & Google My Business Listings
A local business should NEVER allow another company to claim or manage their Google My Business Page.
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Good Vs. Bad SEO. What's the Difference?
Each Search Engine Optimization program is unique, so your program should be customized to your business.
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A good SEO program should include all of the following elements within their SEO Plan.
- Your SEO Program should follow Google’s Search Engine Optimization Starter Guide.
Less than 1% of websites meet or surpass Google best practice for search engine optimization; as a result, your SEO vendor should spend the first few months updating the site to meet Google best practice. This work usually requires a website developer, especially when you’re optimizing the site for load speed.
- Your SEO Program should have a consistent and ongoing Content Plan.
Consumers use search engines to find answers, so content is king. Your website needs to be a tool to provide answers (in the form of content) for your costumers. If you want to rank for a search term (keyword), your website has to have content targeting that search term. In most cases, businesses do not have enough content on their website and do not focus their content on what customers are looking for. Content also plays a considerable role in your backlink strategy. If your SEO program doesn’t come with a content plan, it won’t work. Run.
- Your SEO Program should include an effort to clean up your local business listings, especially in the early months.
If you have an established SEO plan, part of the plan should be focused on cleaning up existing local business listings and/or gaining additional local business listings (Google My Business, Infogroup, WhitePages, LinkedIn, etc). Be warned: there are some relatively inexpensive services (such as MOZ or Yext) that can help you do this without your SEO vendor.
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SEARCH ENGINE OPTIMIZATION (SEO)
Are you spending money on SEO and not seeing an increase in page rank? Call Proof. We can help you fix that.
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