Search Engine Optimization (SEO) Tips From the Experts at Proof

Contact your Proof Expert for more information, or for some one-on-one consulting time.


What is SEO?

Search Engine Optimization (or SEO) is the practice of optimizing your website and its pages to make them reach a high position in the search results of Google and other search engines. The efforts of a successful SEO (Search Engine Optimization) program will result in an increase in traffic to the target website and subsequent pages, which will improve your business’ bottom line.

Is Your SEO Working? Is Your SEO Vender Doing a Good Job?

Not all SEOs are created equal, so arm yourself with knowledge.

Some SEO Knowledge is KEY.

SEO is a very profitable product, and it’s important to find the right SEO company.  It’s easy to be misguided by companies selling SEO and easy to waste your budget on SEO assembly lines and cookie-cutter products.  Let Proof help. 

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Local SEO & Google My Business Listings

A local business should NEVER allow another company to claim or manage their Google My Business Page.

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Good Vs. Bad SEO. What's the Difference?

Each Search Engine Optimization program is unique, so your program should be customized to your business. 

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A good SEO program should include all of the following elements within their SEO Plan.

  • Your SEO Program should follow Google’s Search Engine Optimization Starter Guide.

Less than 1% of websites meet or surpass Google best practice for search engine optimization; as a result, your SEO vendor should spend the first few months updating the site to meet Google best practice. This work usually requires a website developer, especially when you’re optimizing the site for load speed.

  • Your SEO Program should have a consistent and ongoing Content Plan.

Consumers use search engines to find answers, so content is king.  Your website needs to be a tool to provide answers (in the form of content) for your costumers. If you want to rank for a search term (keyword), your website has to have content targeting that search term.  In most cases, businesses do not have enough content on their website and do not focus their content on what customers are looking for.  Content also plays a considerable role in your backlink strategy. If your SEO program doesn’t come with a content plan, it won’t work. Run.

  • Your SEO Program should include an effort to clean up your local business listings, especially in the early months. 

If you have an established SEO plan, part of the plan should be focused on cleaning up existing local business listings and/or gaining additional local business listings (Google My Business, Infogroup, WhitePages, LinkedIn, etc). Be warned: there are some relatively inexpensive services (such as MOZ or Yext) that can help you do this without your SEO vendor.

Are You Ready to Proof Your Digital Marketing Strategy?

Let's make sure your business is using the right digital marketing tools, the right way. 

Proof Consulting was developed to help business owners get the most out of their digital marketing budgets.  Proof is your safety net, your unbiased partner standing by to help you pick the right digital program(s) and translate all that complex digital reporting.  

Website Development

Need help choosing a website platform that works for you and your business needs? Call proof.  We got you.


Are you making money with your social media, or just getting likes? Are you paying too much for management? Proof can help you turn a social profit.


Are you buying ads on Google? Are those campaigns performing? What portion of your budget is actually being spent on your business? It’s time to call proof.


Are you spending money on SEO and not seeing an increase in page rank? Call Proof.  We can help you fix that.


Tired of not seeing a return on your online investment? Call Proof. We can help you set up an attribution and ROI plan so you can hold your digital marketing partners accountable.


Are you wasting money buying display advertising?  What’s a good CTR, anyway? Call Proof. We can help make sure you’re not wasting money on digital display.


Need help translating reports or making sure your money is being spent correctly? Call Proof.  We speak nerd.


Want help choosing a local SEO or website vendor?  Call Proof. We can separate the pretenders from the contenders. 

Digital Marketing

Don't see the program or product you need help with listed above?  Don't worry, with 60+ years of digital experience on the Proof team, we've sold or managed about every type of technology on the market.  Call Proof.  We can help. 

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