Arm Yourself With (SEO) Knowledge Before You Buy SEO.

It’s essential to be somewhat familiar with SEO and the SEO process before you hire another company to provide search engine optimization services.  Be warned, SEO can be a very profitable product. Is your SEO vendor client-focused or profit focused? There are a lot of businesses playing in the space that may not have the best of intentions. Poof Consulting can help you avoid the bad and hold your vendors accountable. 

Similarly, it is always a good idea to have a general knowledge of what you’re buying.  We recommend you check out Google’s Search Engine Optimization best practice document or Moz’ SEO 101 guide. Use the guides to help navigate your SEO program. 

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